White rhino family – South Africa. Deeply endangered

International photographer- filmmaker Louie Psihoyos —National Geographic photog; director of The Cove—is the man behind a bold effort to show the world that the Sixth Animal Extinction is underway – digital images of his endangered wildlife photos will be illuminated (Aug 1 9 pm-midnight) on New York City’s Empire State Building, 33 stories high! Do your bit –Watch, participate, take action! Read the New York Times story

Bald Eagle Courtesy of Arizona Game & Fish

Psihoyos’ film The Cove won an Academy Award for exposing the secret annual dolphin slaughter in Japan. Now he’s got a new film Racing Extinction that will soon be on the screen. Watch Racing Extinction trailer  More on Twitter at #racingexinction

Psihoyos says: “To create a tipping point, you probably need 10 percent of the population. With the film and this event, we are trying to reach that number. If you hit that number, then you have a chance of moving the needle.”

Oceangoing turtle at the Great Barrier Reef

Remember, extinction is forever —Louie Psihoyos wants to move the needle!